Steve Jobs said “marketing is about values. This is a very complicated world, it’s a very noisy world, we are not going to get a chance to get people to remember much about us… And so we have to be really clear about what we want them to know about us.”
That’s what we do best. We help companies clarify their message in a way that resonates with the customer. That’s the difference. That is how we are able to deliver an ROI when others fail.